To Market or Not to Market... This is the Question

Larry Bodine's LawMarketing Blog has a new great post on marketing professional services. He uses it mainly for law firms, but the same concept applies to management consulting firms as well.

Realistically, just as many law firms are pretty poor at marketing their services, so are many consulting firms. And this poor marketing comes from two problems.

1. They don't believe that marketing is a significant part of operating the firm
2. Therefore, they never invest in hiring a good marketing person
   

And as a result of this negligence, many otherwise brilliant consulting firms suffer from the dreaded feast and famine cycle, and they seem to spend more time in the famine cycle.

So, read Larry's post, Can You Beat this 25-question Sales Training Quiz?